It was at a symposium at Grenoble’s Minatec centre that Lisa MacIlrath, R3 Logic’s CEO, convinced microsystem entrepreneurs of the merits of her company’s innovative design tools which open the way for a wide range of multimedia and mobile phone applications. Various tools are used concurrently to treat different aspects of the problem: system-on-chip design, substrate design, signal integrity, thermal management, environmental constraints, RF and so on. The launch of R3-Logic’s R&D centre here, assisted by AEPI, fits into the larger framework of establishing the 3Dim3 research partnership. Scope for R&D tax credits (under the French CIR scheme) convinced this up-and-coming American firm to join the European project and settle in France, as part of the Grenoble-Isere corporate incubator, Pétale.